![]() ![]() "The Mac and its fans constitute the equivalent of a religion," Belk wrote in the video's abstract. To make the system work you need to interpret the program yourself: A long way from the baroque community of revelers, the user is closed within the loneliness of his own inner torment." It demands "difficult personal decisions, imposes a subtle hermeneutics upon the user, and takes for granted the idea that not all can reach salvation. ![]() ![]() The Windows PC, on the other hand, is Protestant. It is "cheerful, friendly, conciliatory, it tells the faithful how they must proceed step by step to reach - if not the Kingdom of Heaven - the moment in which their document is printed." The Mac is Catholic, he wrote in his back-page column of the Italian news weekly, Espresso, in September 1994. View Slideshow Umberto Eco, the Italian semiologist, once famously compared Macs and PCs to the two main branches of the Christian faith: Catholics and Protestants. Belk argues Mac religion is based on myths surrounding the orgin of Apple, the savior status of Steve Jobs, and the devout faith of the Mac congregation. The Mac community is the equivalent of a new-age religion, according to Russell Belk, a consumer behaviorist. ![]()
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